Google Business Profile Management for Local Businesses

Your Business Profile is what people see in Google Maps and the map results before they ever reach your website. We set it up properly, keep it active and bring in steady reviews, for businesses and practices from Boston to Portland, Maine.

Month-to-month, no contracts · A senior strategist on every account · Based in Exeter, NH

How Google decides who shows up

Google says local results are based mainly on three things: relevance, distance and prominence. You can’t change how far a customer is from you, but the other two depend heavily on your profile.

“Businesses with complete and accurate info are more likely to show up in local search results.” (Google Business Profile Help)

Google also says the number of reviews you have, and how many websites link to your business, factor into prominence. That’s where most profiles fall short, and it’s why profile work pairs well with local SEO.

What's included

Setup, verification and cleanup

The right primary and secondary categories, your services, service area, hours and description, and duplicate or outdated listings cleaned up.

Posts and photos

Regular Google posts and fresh photos of your work, so your profile looks active and gives customers a reason to choose you.

Review requests and replies

A simple way to ask every customer for an honest review, and timely, personal replies to the reviews you get, positive or negative.

Monthly reporting

The calls, website clicks and direction requests your profile brings in, so you can see what it's doing for your business.

Done by the rules

Plenty of profiles get suspended for shortcuts that break Google’s guidelines. We don’t use them.

Who it’s for: home services companies, law firms, med spas, accountants and other local businesses. Often paired with Local Services Ads management, contractor SEO or AEO services, since Google lists an up-to-date Business Profile among its recommendations for its AI features.

Business Profile questions

Can you guarantee a top-three spot in Google Maps?

No one can. Google states there’s no way to request or pay for a better local ranking. What we can do is make your profile complete, active and well reviewed, which is what Google says it looks at.

No. Google’s guidelines say your name should reflect your real-world business name and not include extra information like services or locations. Doing it risks a suspension.

No. If you serve customers at their location, Google says you should hide your address and list your service area instead.

We make asking easy and consistent: a direct review link sent after every job or appointment. Google allows asking for honest reviews but prohibits incentives and asking only happy customers.

See how your profile stacks up

We’ll compare your Business Profile with the businesses in the map results for your main searches and show you what’s holding yours back.