Local Services Ads sit at the very top of Google for many service searches, and you pay for leads instead of clicks. We handle setup, verification and day-to-day management for businesses and law firms from Boston to Portland, Maine.
Month-to-month, no contracts · Experienced LSA specialist · Based in Exeter, NH
With Local Services Ads, you pay for leads related to your business, not for clicks. Leads come in as phone calls, messages and, in many categories, bookings made directly through your ad.
Before your ads run, Google screens your business. Depending on your category, that can include license checks, insurance checks and background checks for the owners. Businesses that pass can earn the Google Verified badge.
Eligible categories include:
Running ads for a law firm? See law firm SEO. Contractors can pair these ads with Google Ads for contractors and contractor SEO.
Setup and screening
We build your profile, choose your service types and areas, and walk you through Google's verification so it doesn't stall.
Budget and bids
We set your budget and the maximum you'll pay per lead, then adjust based on which leads turn into jobs.
Lead review
We review your leads every month and flag ones that don't match your services, so you're not paying for the wrong work.
Reviews and ranking
Google ranks these ads using your bid and profile quality, including your rating, number of reviews and response time. More on reviews and your Business Profile →
Fast responses
Google says regularly missed calls and messages can hurt your ad ranking. Missed-call text back and quick follow-up help protect it.
Monthly reporting
Leads, cost per lead and which leads became booked jobs, in plain language.
Your Local Services Ads are run by our paid ads specialist, who manages Local Services Ads and Google Ads at a national agency. You get that experience with a local point of contact in Exeter and no long-term contract.
These ads work best alongside a strong Google Business Profile and steady reviews.
No. Google charges for leads, such as calls, messages and bookings, related to your business and services. You set the maximum you’re willing to pay per lead.
Google ranks Local Services Ads through an auction that weighs your bid and your profile quality, including your rating, number of reviews, response time and the verification checks you’ve completed.
Local Services Ads cover many home services and legal categories, but not every business type or area. We’ll check your eligibility before you commit to anything.
Your lead costs depend on your category, market and bids, and are paid to Google. We’ll talk through a realistic starting budget on our first call.
We’ll check your eligibility, look at who’s running these ads in your area, and tell you honestly whether they make sense for you.