When someone needs a family lawyer or an estate attorney, they search Google, check the map results and read reviews before they call. We help law firms from Boston to Portland, Maine show up in those searches and turn them into consultations.
Month-to-month, no contracts · Law firm experience · Based in Exeter, NH
People don’t search for “a lawyer.” They search for a practice area in a place: “divorce lawyer Portsmouth,” “estate planning attorney Exeter,” “DUI lawyer near me.” Each of those is its own search with its own competitors, and the firms that win usually have a page, a profile and reviews that match it.
Before founding Seacoast Lead Lab, CJ Friedman worked with law firms at a national marketing agency. We bring that experience to local practices, with one point of contact and no long-term contract.
Common practice areas we work with:
Law firms in our area often draw clients from both sides of the state line. See how we approach local SEO in New Hampshire, SEO in Portsmouth, southern Maine and Massachusetts.
Practice-area pages
A clear page for each practice area you want cases in, written for the questions clients actually ask, with the answer up front and a direct way to book a consultation.
Business Profiles done right
Google treats lawyers as individual practitioners and has specific rules for firm and attorney profiles. We set yours up the way Google's guidelines describe. More on Business Profile management →
Reviews, within the rules
A steady, simple way to ask clients for honest reviews, plus thoughtful replies. No incentives and no filtering out unhappy clients, both of which Google prohibits.
Local Services Ads
Google's pay-per-lead ads include many legal categories, from family and estate law to personal injury. We handle setup and screening and manage the ads month to month. More on Local Services Ads →
AI search visibility
Clients now ask Google's AI features and ChatGPT for lawyer recommendations. We track those questions for your practice areas and report whether your firm is mentioned. More on AEO →
Intake and follow-up
Call tracking and fast follow-up so you can see which searches turn into consultations, and so a missed call doesn't become a client for the firm down the street.
Law firm marketing has to follow your state’s rules of professional conduct. We keep claims factual, avoid promises about outcomes, and send every page and ad to you for approval before it goes live. You stay the final word on what your firm says.
Process
1. Review
We look at the searches for your practice areas, who shows up for them today, and why.
2. Build
Practice-area pages, Business Profile cleanup and a review process, in the order that matters most for your firm.
3. Report
Monthly reporting on rankings, calls and consultation requests, plus AI mentions for your practice areas.
Google’s guidelines treat lawyers as individual practitioners. When several attorneys work at one office, the firm can have a profile and each attorney can have their own, with the attorney’s name only. A solo practitioner at a branded firm uses one profile in a “Firm: Attorney Name” format. We set this up to match your firm.
Google allows businesses to ask for honest reviews, as long as there’s no incentive and you don’t only ask the clients you expect to be happy. Check your state bar’s rules on testimonials as well; we’ll build the request process around both.
Yes. Google lists many legal categories, including family, estate, personal injury, criminal, DUI, real estate and business law. Google screens law firms before their ads run, and we handle that process with you. See Local Services Ads management.
It depends on your practice areas, your market and where you’re starting from. After the first review, we’ll tell you what’s realistic.
No. We work with local businesses and professional practices from Boston to Portland, Maine, including accountants, med spas and home services companies like contractors.
Tell us your practice areas and where you want clients. We’ll show you who ranks for those searches today, why, and what we’d change first.