AEO and AI Search Optimization for Local Businesses

Google's AI Overviews, AI Mode and tools like ChatGPT now answer questions such as "who's a good accountant near me?" We help local businesses and practices become a source those answers draw on, using the same SEO, Business Profile and review work that drives your Google rankings.

Month-to-month, no contracts · A senior strategist on every account · Based in Exeter, NH

What AEO actually is

AEO (answer engine optimization) means making your business easy for AI search tools to find, understand and mention. For Google’s AI Overviews and AI Mode, Google says no special tricks are needed:

“The best practices for SEO remain relevant for AI features.” Google Search Central

That’s why we treat SEO and AEO as one job, not two separate services. The work that helps you rank in Google is the same work that gives AI answers something solid to draw on.

What we work on

Your Business Profile

Google lists an up-to-date Business Profile among its recommendations for AI features. We keep yours complete and current: categories, services, hours, photos and posts.

Pages that answer real questions

Clear service pages that answer the questions your customers ask, with the answer up front and an FAQ that covers the rest.

Structured data that matches

Schema markup that describes your business, services and FAQs, kept in line with what's actually on the page, as Google asks.

A site Google can read

Nothing blocking Google from crawling your site, pages linked together clearly, and important information in text rather than locked inside images.

Reviews and listings

Steady reviews and consistent listings, the same reputation signals your local search visibility depends on.

AI visibility tracking

We track the questions your customers ask in ChatGPT, Google AI Overviews and AI Mode, and report whether your business is mentioned.

How we measure it

Google counts clicks from AI Overviews and AI Mode inside its regular Search Console reports, so there’s no separate “AI traffic” number to point to. Instead, we pick a set of questions your customers actually ask, like “best family lawyer in Dover NH,” and check each month whether AI tools mention you. Alongside that, you see the calls and form leads your website brings in.

Who it’s for

Local businesses and professional practices from Boston to Portland, Maine: home services, law firms, med spas, accountants and other local professionals. See our work in New Hampshire, southern Maine and Massachusetts.

AEO questions

Is AEO different from SEO?

Google says its AI features use the same SEO best practices as regular search. In practice, we put extra emphasis on pages that answer questions directly, a complete Business Profile, and tracking whether AI tools mention you.

No. Google states you don’t need new machine-readable files, AI text files or special markup to appear in AI Overviews or AI Mode. Standard structured data that matches your page is enough.

It moves with your SEO. After the first review, we’ll tell you what’s realistic for your market.

Yes. We’re based in Exeter and work with businesses from Boston to Portland, Maine, and meet in person anywhere in between.

Find out where you stand in AI search

Tell us your business and the questions your customers ask. We’ll check what Google’s AI answers and ChatGPT say today, compare you with whoever gets mentioned, and walk you through what we’d change.