New Hampshire

Google Ads and Facebook Ads for Contractors

SEO takes months, but ads can put your phone number in front of homeowners today. The catch is that most contractor ad accounts waste money on the wrong searches, the wrong towns and leads nobody follows up on. We manage PPC for contractors with one goal: booked jobs you can trace back to every dollar spent.

Google Ads for contractors: catch buyers who are ready now

Someone searching “AC repair near me” or “roof leak repair” needs help now. Google Search Ads put you at the top of those results. Our Google Ads management for contractors includes:

Tight keyword targeting

on high-intent service searches, with negative keywords to block job seekers, DIY searches and out-of-area clicks

Service-area geo-targeting

for the towns you actually serve

Ad schedules

that match when you can answer the phone or respond fast

Dedicated landing pages

for each service, built to convert

Call and form tracking,

so every lead is tied to the keyword and ad that produced it

Local Services Ads guidance

for trades where Google offers them

Facebook ads for contractors: stay top of mind

Most people don’t search for a new roof or heat pump until they need one. Facebook and Instagram ads reach homeowners in your area before that moment. They’re built around seasonal offers, before-and-after project photos and retargeting of people who visited your site. Meta ads work best for planned, higher-ticket jobs and for staying visible between Google searches.

Ads only work if someone answers

Paying for a click and then missing the call is the most expensive mistake in contractor advertising. Every ad campaign we run can connect to our AI lead capture tools:

Missed call text-back

replies to missed calls by text within seconds

AI chat widget

answers questions and books appointments on your site, around the clock

CRM pipeline

tracks every lead from first click to booked job

Transparent spend and reporting

Your ad spend is billed directly by Google and Meta, so you always see exactly what you pay. Our management fee covers strategy, setup and ongoing optimization. Each month you get a clear report on spend, leads, cost per lead and what we’re changing next.

PPC and SEO work better together

Ads bring leads in quickly, while contractor SEO builds rankings you don’t pay per click for. Search terms that convert in your ads also tell us which pages to prioritize for SEO.

Frequently Asked Questions

How much should a contractor spend on Google Ads?

It depends on your trade, market and goals. Many local contractors start with a modest monthly budget, prove the cost per lead, then scale what works. We’ll recommend a starting budget in your free strategy session.

Plans start at $1,500/month plus a one-time setup fee.  Ad spend is billed separately. See pricing.

Google Ads capture people who are searching right now, which is best for urgent and high-intent jobs. Facebook ads build awareness and retarget visitors, which is best for planned projects. Most contractors start with Google and add Facebook once tracking is solid.

No. All plans are month-to-month.

Get Started

Stop paying for clicks that don’t call

Book a free strategy session. If you’re already running ads, we’ll review your account and show you where the budget is leaking.